Garage Project are doing their homework when it comes to plans for future growth.
ANZ Business Customers are getting smarter about leveraging data to guide their strategic decisions. This growing trend is fuelling a demand for reliable insights to help support confident decision-making.
Garage Project, one of Wellington’s most popular and fast-growing craft breweries is using data to guide future investment opportunities. With their sights set on expansion of their taprooms and so many great locations to choose from, they want to make the best decision possible—one backed by solid data rather than guesswork.
To find the perfect spot, they first need to understand the key ingredients for success: a strong beer-loving community supported by solid income levels, population growth, consumer spending trends, business growth, and a safe, welcoming environment for beer enthusiasts.
A mixture of community based insights and ANZ consumer data, paired with long-term lease and fitout costs, helped Garage Project assess the viability of potential locations.
To test run their criteria, they pitted two locations against each other and the results speak for themselves:
- One suburb had a bigger 18+ population, while the other showed a steady population growth.
- One area stood out with higher household incomes and lower deprivation levels, meaning locals had more spending power. It also had lower crime rates, creating a safer environment for customers.
- While one suburb had fewer businesses, the other had a thriving commercial scene.
- And when it came to relevant spending, one suburb was a clear winner—residents there were spending nearly twice as much per transaction!
With all this information in hand, Garage Project had a clearer picture of which location offered the best potential for success. The data pointed to one standout site—scoring 4/5 in overall suitability.
By embracing a data-driven approach, Garage Project is equipped to make an informed, strategic decision for their future growth. With targeted insights, they are proving that smart expansion isn’t just about passion and pouring good beer—it’s about using the right tools to grow with confidence.
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The Sauce by ANZ™ insights will be provided in a report prepared by Dot Data Limited (Dot). The source of the data may impact the relevance or significance of any insights. Spend data is estimated based on card transactions made by ANZ card holders. Depending on the source of businesses addresses, the address may not reflect the actual or all the trading locations of a business. The insights are provided for information purposes only. We believe the sources of data to be reliable, but don’t warrant that they are accurate, complete, or suit your intended use. You should seek professional advice about your circumstances. To the extent the law allows, we don’t accept any responsibility if you use or rely on the insights.